Step 3/5. Page declares a fallback utm_source = 'house-newsletter' in its kfa_config. The session already holds the original paid UTMs from step 1. The engagement conversion fired on this page MUST attribute to the original paid source, not to house-newsletter. If KFA reports house-newsletter here, the resolution order is wrong.
Reserve your spot →Conversion tracked: engagement (ref: mt-fallback-engagement)0